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Everything we create is inspired by real girls.
We don't accept ordinary. We believe everyone has the power to be extraordinary. Our clothing and accessories provide a platform for self-expression, served up with a slice of keeping it real.
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Who is the Cools Girl*?
She's sassy, sophisticated, a real straight shooter. She knows what she wants and what she stands for. She walks the fine line between being ultra femme while flirting with her tomboy side.
*Girl/boy/she/her/they/them/he/him – we're an inclusive club, not an exclusive club :)
Club News
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The Ultimate Guide to Sustainable Fashion
This season, we're giving our girls something to smile about. My Island Home Collection is here to add a dash of quirk and cool to any lineup. Featured in this article is the Terry Tee, the Sun Hat...
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Stand by Cools
The non-stop nostalgia continues with our latest campaign. Introducing a new perspective on our debut collection with a classic motion...
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Hey Casey Girl
This season, we're giving our girls something to smile about. My Island Home Collection is here to add a dash of...
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Breaking Down the Hottest Street Style Trends of 2024
Everything we create is inspired by our members, real girls, real life. We celebrate what it means to be a...